the first “pro award” ceremony and academic forum
on december 19, the first 'pro award' ceremony and academic forum was grandly held at intercontinental shanghai jing'an hotel. this grand event is a collaboration between the real estate architects branch of the architectural society of shanghai china (assc), the american institute of architects shanghai branch (aia shanghai) and the royal institute of british architects china branch (riba china). world-reknowned architects, designers, construction teams and urban developers gathered together to discuss the current urban construction needs. participants looked at the future development of the industry with a forward-looking perspective, and explored practical paths for construction and real estate to seek happiness for the people and make life better.
guests attending this event include wei dunshan, academician of the chinese academy of engineering; wang xiaoan, national engineering survey and design master; cao jiaming, vice chairman of the architectural society of china, chairman of assc, and editor-in-chief of architectural practice; rong wujie, president of the real estate architect branch of assc; wang hongwei, vice president of the real estate architect branch of assc; yang fan, vice president of the real estate architect branch of assc; hugh whitmore, chairman of american institute of architects shanghai branch (aia shanghai); lu man, china development chief of royal institute of british architects (riba); lin mingjie. well-known artist and art critic; and jie jun, expert in the real estate and construction industry.
over the past 40 years of reform and opening up, china's cities, population, and industrial structure have continued to change, which brought a subtle impact on the real estate industry. at present, "people-orientation" has gradually become the core value that leads urban development, and it has also become an important benchmark for improving urban services and urban management. the real estate industry responded positively, pursuing the balance between development and humanism, and equal emphasis on construction and content. today, real estate architects, developers, and construction companies are gradually approaching cities and industrial service operators. their focus has expanded from simple residential development to a series of composite levels, including services, operations, cultural activation, digital technology, industry-city integration, and regional integration. in cities full of vitality, these industry practitioners have gradually become creators of urban gdp, establishers of public life, and contributors to social development.
the "pro award" of this year has also aroused positive echoes and widespread interest across the industry. on the one hand, this award is jointly organized by three domestic and foreign authoritative academic institutions, namely assc, aia and riba, making it a authoritative and global award; on the other hand, the "pro award" embraces global talents and high-quality projects, focusing not only on architectural creation, but also on cultural heritage and environmental integration, emporwing the award with inclusiveness and culturalism.
professor li zhenyu, vice chairman of assc, doctoral supervisor of school of architecture and planning of tongji university, and sou fujimoto, one of the most talented architects of the new generation in japan, also sent congratulations to the award ceremony. li zhenyu emphasized that under the influence of covid-19, both architects and developers are "party b" and must actively explore the ways to create a livable and healthy ideal space for the public. this makes it very necessary to establish industry benchmarks through the "pro award". "we look forward to this award can bring joy, excitement and enthusiasm to the real estate industry." japanese architect sou fujimoto pointed out that awards and activities with an international perspective, such as the "pro award", are of great significance to the development of the industry, whereas architects urgently need to share and inspire each other to create the future together.
it is the heart of every real estate architect to think about and constantly explore new paths for urban development. in the special year of 2020, it has gradually become a requirement of the times to create an intelligent and humanized space with reasonable layout, complete facilities and perfect services. given the gradual relief of covid-19 pandemic and the economic restart, the value orientation of public goods in urban development and construction has also changed. rong wujie, chairman of the real estate architects branch of assc and chief architect of greenland holding group, believes that real estate architects must make their own value judgments and action responses in the face of the times, society and the public. the real estate architect branch thus hopes to demonstrate the professional deeds of outstanding city builders and developers through this event.
美国建筑师学会（aia）上海会长hugh whitmore也高度评价，这一权威、专业的国际化平台不仅能将中国地产带向世界，更能让国际建筑师看到中国地产行业发展的巨大优势及潜力。他感慨，在“普罗奖”的评审中，他深深感受到了中国城市地产行业发展的巨大需求和迅猛速度，也看到了中国地产人的强大专业能力与雄厚资源储备。英国皇家建筑师学会（riba）国际总监azlina bulmer也自伦敦发来祝贺。在她看来，中国建筑行业在过去的十年中创造了领先全球的成就，也为世界建筑的发展带来灵感和活力。“好的设计并非只存在于超高层建筑或地标性建筑中，如今我们越来越关注场景塑造、环境融合以及可持续发展。本次活动中的优秀项目让我们看到了更多的可能性，也让我们看到更多美好城市背后的耕耘者。”
hugh whitmore, chairman of aia shanghai also spoke highly of the "pro award", emphasizing that this authoritative and professional international platform can not only bring chinese real estate to the world, but also allow international architects to see the huge advantages and potential of china's real estate industry. he commented that, during the review of the "pro award", he not only felt the huge demand and rapid development speed of china's urban real estate industry, but also saw the strong professional capabilities and abundant resource of chinese real estate practitioners. azlina bulmer, international director of riba also sent congratulations from london. in her view, china's construction industry has created world-leading achievements in the past ten years and has brought inspiration and vitality to the development of global architecture, commenting that "good design does not only exist in super high-rise buildings or landmark buildings. now we are paying more and more attention to scene modeling, environmental integration and sustainable development. the excellent projects in this event let us see more possibilities. it also allows us to see more cultivators behind beautiful cities."
each city has its own unique development history and the imprint of its urban context. this is also the cultural memory in the hearts of every urban resident. no matter how the industry develops, cultural heritage and vitality are eternal topics. after experiencing high-speed urban construction, we began to reflect on the destruction of urban texture, scale, and context caused by large-scale urban construction. we also pay more attention to the history and cultural value of the city. this places higher demands on real estate architects and developers in terms of spatial integration and sustainable development. wang xiaoan, a national engineering survey and design master, gave a keynote speech with the theme of "urban growth imprint and sustainable vitality" during the forum. through case analysis, he explored the relationship between architectural function positioning and sustainable development, architectural space scale and environmental integration. he also expounded how to use the sustainable architectural ecological concept to protect the historical context and continuously stimulate the vitality of the city.
lin mingjie, a famous artist and art critic, brought cross-industry speeches from the perspective of the development of architecture and art history, providing a new perspective for industry development. he pointed out, "in this golden age of architecture and art development, the two must be inseparable and support each other".
on december 19, the first "pro award" ceremony was also successfully held. in the half-month professional review, an executive committee composed of 7 experts, 17 reviewers with profound professional background and practical experience, and 6 honorary academic judges with international reputation, made a careful award selection. they pay full attention to how professional design can stimulate architectural vitality, shape communication space, and help urban development, and also fully considered projects that promote communication throughout the industry chain, including architecture, landscape, interior, curtain wall, planning, construction, etc. ten categories of awards were announced and awarded at the ceremony, including "category awards" (commercial architecture, public buildings, urban development, residential architecture, urban renewal), and "special awards"(landscape design, interior design, architectural curtain wall, project planning, process implementation) and "comprehensive platinum award". the construction and real estate practitioners and their projects, who have driven the development of the city and regional economy, embodied excellent management models and innovative consciousness, and have continuously injected vitality into the city, were certified and awarded.
award-winning projects are designed by global leading design agencies, including china architecture design and research institute, east china architectural design and research institute (ecadi), ccdi, tianhua, udg, ua, lacime, hyp-arch, ptad, goa, mrd,gensler, som, kpf, kokaistudios, gp, heatherwick studio, aai and cookfox. whereas the projects that won the “comprehensive platinum award” are as follows:
"shenzhen bay no. 1" project designed by kpf and developed by parkland group
"shimao plaza reconstruction" project designed by both kokaistudios and ecadi, developed by shimao group
new york "550 vanderbilt street" project designed by cookfox and developed by greenland america
the architectural society of shanghai china has always adhered to its position as an academic professional organization, and carried out extensive cross-border exchanges with shanghai as the center. in 2018, the assc organized world-class real estate architects, became the first academic organisation that established a real estate architect organization among the chinese professional industry societies. in the "pro award", the real estate architects branch of assc brought together professionals who partcipated in the pre-planning, mid-term implementation, and post-operation and maintenance of real estate projects. the branch introduced the award with professionalism, value and credibility in the real estate industry, by focusing on architectural creation, ensuring the completion of the building, and post-evaluation. it is hoped that this award will lead and promote academic and technological development, jointly practicing the concept of "people's city for the people", creating future-oriented practical results, and realizing people's yearning for a better life.
2020 pro 地产奖
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